Who are Larsen Green?

We help SMEs grow.

Larsen Green are an international marketing services company helping SMEs find more business. We work with companies who:

Don’t know how to promote themselves effectively

How many hours have you spent learning your field?
How many hours have you spent learning sales and marketing?Chances are those numbers aren't close. Businesses are experts in what they do, but they aren't necessarily experts in promoting or selling it.When it comes time to do some marketing, questions inevitably arise:

What does a good campaign look like?
Where should I go to find new customers?
How do I know what's working?
Am I saying the right things?

Have spent time and money on marketing which hasn’t delivered

Maybe you've spent a lot of money on ads and haven't seen a good return, or hired an agency which hasn't gotten the results they promised.It's common. The market is noisy and it's difficult to tell what works with everyone claiming their method is the right one. But clearly some people are marketing successfully, so what's going on?

Don't have the time to manage campaigns

Business isn't getting any easier. Servicing customers, finishing projects, putting out fires. Even if you know what to do, it's easy for business development to slip in the face of other demands.

We help solve these problems.

Selling has gotten more difficult. Budgets are tighter, competition is higher, buyers are more discerning and demanding.It is also harder to find answers. We are drowning in information and starved for knowledge. Getting a straight answer about anything is tough, let alone in a field renowned for not giving straight answers.Thankfully the underlying principles of sales and marketing have not changed. We apply these principles to help you get results.We do so transparently, so you know what's happening and why. You'll own everything we produce, so the value we create together will be kept within your business rather than walking out with us.Regardless of whether we do business together, our goal is that you leave more informed than before.More specifics on the kinds of services we offer are found further down this page if you're interested.

Our Services

01. Marketing Strategy

We help put together a systematic approach to achieve the results you're looking for, and we'll teach you how it works so your team can take over.

Marketing Audit

We review your market positioning, who your core customers are, and how you're reaching out to them.

Channel Analysis

We analyse your existing marketing spend to benchmark channel ROI and identify strengths and weaknesses.

Market Testing

Testing is the heart of marketing. We structure and run meaningful tests to improve existing channels and discover new ones.

And more...

We might conduct market research, advise on marketing operations, review links to business development - whatever is needed to get you results.

02. Campaign Execution

If you don't have the time or expertise to do it in-house, we can manage existing campaigns and create new ones across a wide variety of primarily digital channels.

Full Management

We perform all day-to-day management, create assets like creatives and copy, optimise results with on-going testing, and provide detailed performance reports so you're never in the dark.

No-risk Options

We can conduct performance-only campaigns where you pay for successful outcomes or nothing at all. For these, we jointly agree on a structure that works for both of us.

03. Operations

Missed deadlines, dropped leads, firefighting, communication gaps, seas of spreadsheets, loose files, and emails you think you received last week: these are all signs you might need to revisit your marketing processes. We can make running a campaign painless so you can invest this time and energy more productively.

Streamline Workflows

We work with process owners to review existing key processes, identify inefficiencies, prioritise effectively, and implement process improvements without losing focus on business goals.

Leverage Technology

We identify the most cost-effective and best-fit technology to improve your marketing processes, implement it for you, and show you how to use it.

04. Data Advisory

We are a data-driven organisation with experience in data projects and infrastructure in a wide variety of industries including finance, manufacturing, and insurance. We give our customers access to this experience through our advisory services.

Data Strategy

We review your existing data strategy or help define one, identifying technical objectives which align with your business goals and build a roadmap for achieving them. We can define success KPIs, identify candidate initiatives, and identify gaps and opportunities for improvement. Candidate initiatives could include business intelligence, machine learning, and AI.

Fractional CDO

Many companies would benefit from strategic guidance on use of data, but are not in a position to invest in a full-time executive. We can provide an experienced CDO on an ongoing part-time basis to provide leadership and expertise for digital initiatives without long-term commitment.

Review/audit

We review all or part of your data infrastructure and provide recommendations. Areas of review can include data governance, security & privacy, quality, architecture, and integration with business processes and other business technologies.

Analytics & Visualisation

We assist in selecting and implementing appropriate analytics and visualisation tools to help you learn from your data and ultimately make better business decisions.

Get in touch

We aren't currently using SEO as an acquisition channel, so you are probably reading this because we reached out or you were referred. If you'd like any further information, simply let us know.